When I was a young working adult, I was introduced to Strawberry Shortcake.
My ex boss’s daughter was everything about Strawberry Shortcake and that has nothing to do with fruits or cakes but toys and clothes. The original design of Strawberry Shortcake and her cat, Custard was done in 1979 by Muriel Fahrion during her time as a greeting card illustrator at American Greetings‘ Juvenile & Humorous card department. During the 1980s, Strawberry Shortcake became a huge fad for young girls throughout the United States and beyond.
How I enjoyed dressing my wee girls (both born in the mid and late 80s) as Strawberry Shortcakes then.
When my son was born in the 1990s, my favourite brand was OshKosh B’Gosh dressing him into a cute lil’ boy in bibbed overalls.
In the news recently, Pumpkin Patch, once upon a time, a runaway success story is going into liquidation.
At its peak in 2007, the kids’ fashion label founded by New Zealander Sally Synnott was valued at $830 million, with hundreds of stores across the globe.
Nine years later the clothing empire is worthless, with its receivers unable to find a white knight willing to take on the basket case of a company after it was placed into administration, owing $76 million.
The above are just one, two, three of the many famous kids brand in the market.
Are you into labels and brands?