I was on Jetstar and flipped through their in flight magazine. Looking at me was a page on all things Kiwiana.
Kiwiana are certain items and icons from New Zealand’s heritage, especially from around the middle of the 20th century that are seen as representing iconic Kiwi elements.
A number of products widely regarded as Kiwiana, such as Weet-Bix, Watties tomato sauce, Marmite and L&P, are now made by non-New Zealand companies. In some cases this is because the original New Zealand company has been purchased by an overseas corporation, in others the product has always been made by an international firm.
In 1994, New Zealand Post released a set of stamps depicting kiwiana items including a paua shell, pavlova, hockey pokey ice cream, fish and chips, jandals, bush shirt, buzzy bee, kiwifruit, rugby boots and ball and a black singlet and gumboots.
To sum it up, Kiwiana are all the weird and wonderful quirky things from years gone by that contribute to our sense of nationhood — our Kiwi identity.