Most Asians grew up with Instant Noodles. Instant noodles are a precooked and usually dried noodle block, sold with flavoring powder and/or seasoning oil, usually in a separate packet.
Instant noodle | |
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Instant noodle in typical block-like form
– Image credit http://en.wikipedia.org/wiki/Instant_noodle
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Maggi instant noodles marketed by Nestle are very popular in Malaysia, where “Maggi” is synonymous with instant noodles. They are convenient meals advertised as 2 minute noodles since 1982.
In 1958, Momofuku Ando invented “CHICKEN RAMEN ™”, the world’s first instant noodle product. His achievement brought a revolution in culinary culture. In 1971, he developed “CUP NOODLE ®”, the world’s first cup-type noodle product.
Promoted by Momofuku Ando, the inventor of instant noodles, and agreed to by a number of instant noodle manufacturers around the world, IRMA (International Ramen Manufacturers Association) was launched in 1997. The purpose of the Association is to improve the quality of instant noodles and increase its consumption through the mutual exchange of information by manufacturers around the world, to discuss environmental and technical issues, and to promote mutual friendship, thereby enhancing diets worldwide and contributing to the development of the industry.
IRMA changed its name in February 2007 to “WINA (World Instant Noodles Association)” to comply with the category name “Instant Noodles,” certified as the authentic name under CODEX International Standards for Instant Noodles, which was adopted in the previous year.
Below is graph showing the Global Demand for Instant Noodles
– extracted from http://instantnoodles.org/noodles/expanding-market.html
Global Demand for Instant Noodles
Country / Region | 2009 | 2010 | 2011 | 2012 | 2013 | |
---|---|---|---|---|---|---|
Total | 92,220 | 95,820 | 98,170 | 101,470 | 105,590 | |
1 | China / Hong Kong | 40,860 | 42,300 | 42,470 | 44,030 | 46,220 |
2 | Indonesia | 13,930 | 14,400 | 14,530 | 14,750 | 14,900 |
3 | Japan | 5,340 | 5,290 | 5,510 | 5,410 | 5,520 |
4 | Vietnam | 4,300 | 4,820 | 4,900 | 5,060 | 5,200 |
5 | India | 2,280 | 2,940 | 3,530 | 4,360 | 4,980 |
6 | USA | 4,290 | 4,180 | 4,270 | 4,340 | 4,350 |
7 | Republic of Korea | 3,480 | 3,410 | 3,590 | 3,520 | 3,630 |
8 | Thailand | 2,350 | 2,710 | 2,880 | 2,960 | 3,020 |
9 | Philippines | 2,550 | 2,700 | 2,840 | 2,720 | 2,720 |
10 | Brazil | 1,870 | 2,000 | 2,140 | 2,320 | 2,480 |
11 | Russia | 2,140 | 1,900 | 2,060 | 2,090 | 2,120 |
12 | Nigeria | 1,130 | 1,180 | 1,260 | 1,340 | 1,440 |
13 | Malaysia | 1,200 | 1,220 | 1,320 | 1,300 | 1,350 |
14 | Nepal | 590 | 730 | 820 | 890 | 1,020 |
15 | Taiwan | 1,070 | 1,020 | 1,010 | 1,010 | 980 |
16 | Mexico | 860 | 830 | 850 | 890 | 920 |
17 | Ukraine | 520 | 540 | 540 | 560 | 580 |
18 | Saudi Arabia | N/A | 430 | 460 | 490 | 460 |
19 | UK | 310 | 320 | 340 | 350 | 370 |
20 | Australia | 330 | 340 | 340 | 350 | 350 |
21 | Myanmar | 210 | 240 | 240 | 300 | 340 |
22 | Poland | 300 | 300 | 300 | 300 | 300 |
23 | Cambodia | 240 | 330 | 260 | 260 | 240 |
24 | Bangladesh | 60 | 90 | 100 | 160 | 220 |
25 | Canada | 200 | 210 | 210 | 210 | 210 |
26 | Germany | 180 | 180 | 180 | 180 | 180 |
27 | Kazakhstan | 120 | 120 | 130 | 130 | 140 |
28 | Pakistan | 110 | 110 | 120 | 130 | 130 |
28 | Singapore | 120 | 120 | 130 | 130 | 130 |
28 | Egypt | 60 | 70 | 90 | 110 | 130 |
31 | South Africa | 60 | 90 | 90 | 100 | 110 |
31 | Uzbekistan | 90 | 100 | 100 | 110 | 110 |
33 | Guatemala | N/A | N/A | N/A | N/A | 80 |
33 | Peru | N/A | 50 | 60 | 70 | 80 |
35 | New Zealand | 70 | 70 | 70 | 80 | 70 |
36 | Czech | 50 | 50 | 50 | 60 | 60 |
36 | France | 40 | 40 | 50 | 50 | 60 |
38 | Chile | N/A | 10 | 20 | 20 | 30 |
38 | Sweeden | 0 | 0 | 20 | 20 | 30 |
40 | Denmark | 10 | 20 | 20 | 20 | 20 |
40 | Finland | 20 | 20 | 20 | 20 | 20 |
40 | Hungary | 20 | 20 | 20 | 20 | 20 |
40 | Netherlands | 20 | 20 | 20 | 20 | 20 |
– | Others | 840 | 310 | 220 | 230 | 250 |
Unit: 1 Million Packets (Bags/Cups)
Estimated by World Instant Noodles Association (WINA)
[Notes]
*Numbers may not add up due to rounding.
*Catch-up adjustment was made in some countries and region.
Instant noodles may have little nutritional value but adding an egg, meat or vegetables can make the meal pretty wholesome. They come in all flavours, to be cooked either as soup or dry. For soup instant noodles, my secret recipe is to add a little milk mixed with water for the nice creamy taste.
Some instant noodles do not even need cooking. Just add hot water and leave for two minutes and you go from hungry to happy in record time. It’s the portable, hot meal that’s ideal for camping, a quick lunch at your desk, or serving up as an easy after-school snack.
There is even an instant snack noodle. Mamee a household name that is known to many in Malaysia, the perfect snack for hungry little monsters !
There is just so much to write about this simple convenient food. More to come ……..
Don’t tell me you have never eaten Instant Noodles.
What is your favourite?
Not I really want some instant noodles and Mammee monster 😀 Jess, do you know if they are still selling the pink packet of Maggi noodles in the first photo? I’ve been looking for it everywhere!
Is that pink packet the Mee Goreng? I don’t see them around NZ but maybe available in Malaysia. The popular Mee Goreng here is IndoMee. Good thing we have Mamee Monster 🙂 readily available at Pak & Save as well as some Asian grocery shops.
Yes, the pink Mee Goreng packet. Last time I was in Malaysia two years ago I didn’t see it at all. I’ve been hunting for them for a long, long time. Let me know if you see it anywhere 😉 In Australia, the IndoMee is very popular too – cheap and tasty.
I didn’t even know about maggi instant noodles 🙂
I know maggi only as a sauce to add for soups, so different countries can be with what they associate with a brand
Maggi is to instant noodles and that special seasoning soy sauce as well as all sorts of food like tomato sauce, chicken stocks etc etc in Malaysia. It’s almost generic to all such food years ago but these days, there are so many other brands. Sounded like instant noodles aren’t so popular where you are?
My favorite? You mean, my favorites? MAMA, Nippon, Ichiban and some Korean brand that I cannot recall, but just the packaging. 😀
Favorites indeed. I love ichiban noodles too. Their packing are good size though a little too much for my lunch. My colleagues at work usually take two packs of indomee, Tristan or others in that small pack for lunch. Seems like noodles are such convenient lunch food.
I ate Nissin in the USA as a kid!and especially in college…Love them still today but I add other veggies, meat and spices to make them even more tasty! Yumm!
Same here. Thanks for commenting.
Thanks but I think this reply is for another reader: )
Hi lLia. That you for pointing that out. Instant noodles and IPhone do not seem to
see face to faceeye to eye. My thoughts are on noodles but the interface doesn’t show me who I had replied and who I had not. Furthermore my fingers are bigger than the middle keyboard. I’d rather give up now n take a break with a bowl of instant noodles!No worries! Yes my phone is hard to type on too! Indeed noodles are more fun! I’m hungry for dinner!
Cheers!
Looks like my replies are all jumbled up but i hope all my blogger friends are as nice as you and they will find their way around. It’s my fault for neglecting WP for a week and then trying to reply all at once. 🙂 Have a nice day !
No worries at all: ) we understand!
Wow Indonesia no. 2… I’m an Indonesian and love instant noodles, but I must reduce the consumption due the flavoring powder that’s not really healthy 😀
We all know that but I still carry on eating them but I guess once or twice a month should be fine. Just making my own excuses. 🙂
I used to eat a lot of instant noodles (Indo Mee) for lunch; but have recently changed to eating just fresh fruits instead. It is more healthy and no ajinomoto.
That’s turning not so healthy to healthy eating. Try adding some milk. They taste even better, David. Yummy 🙂