Instant Noodles

Most Asians grew up with Instant Noodles.  Instant noodles are a precooked and usually dried noodle block, sold with flavoring powder and/or seasoning oil, usually in a separate packet.

Instant noodle
Mama instant noodle block.jpg

Instant noodle in typical block-like form

Maggi instant noodles marketed by Nestle are very popular in Malaysia, where “Maggi” is synonymous with instant noodles.  They are convenient meals advertised as 2 minute noodles since 1982.

maggi2minute

MaggiMGp-2

In 1958, Momofuku Ando invented “CHICKEN RAMEN ™”, the world’s first instant noodle product. His achievement brought a revolution in culinary culture. In 1971, he developed “CUP NOODLE ®”, the world’s first cup-type noodle product.

nissan-cup-o-noodle-chkn

Promoted by Momofuku Ando, the inventor of instant noodles, and agreed to by a number of instant noodle manufacturers around the world, IRMA (International Ramen Manufacturers Association) was launched in 1997. The purpose of the Association is to improve the quality of instant noodles and increase its consumption through the mutual exchange of information by manufacturers around the world, to discuss environmental and technical issues, and to promote mutual friendship, thereby enhancing diets worldwide and contributing to the development of the industry.

IRMA changed its name in February 2007 to “WINA (World Instant Noodles Association)” to comply with the category name “Instant Noodles,” certified as the authentic name under CODEX International Standards for Instant Noodles, which was adopted in the previous year.

Below is graph showing the Global Demand for Instant Noodles

– extracted from http://instantnoodles.org/noodles/expanding-market.html

Global Demand for Instant Noodles

Updated on May 7, 2014
Country / Region 2009 2010 2011 2012 2013
Total 92,220 95,820 98,170 101,470 105,590
1 China / Hong Kong 40,860 42,300 42,470 44,030 46,220
2 Indonesia 13,930 14,400 14,530 14,750 14,900
3 Japan 5,340 5,290 5,510 5,410 5,520
4 Vietnam 4,300 4,820 4,900 5,060 5,200
5 India 2,280 2,940 3,530 4,360 4,980
6 USA 4,290 4,180 4,270 4,340 4,350
7 Republic of Korea 3,480 3,410 3,590 3,520 3,630
8 Thailand 2,350 2,710 2,880 2,960 3,020
9 Philippines 2,550 2,700 2,840 2,720 2,720
10 Brazil 1,870 2,000 2,140 2,320 2,480
11 Russia 2,140 1,900 2,060 2,090 2,120
12 Nigeria 1,130 1,180 1,260 1,340 1,440
13 Malaysia 1,200 1,220 1,320 1,300 1,350
14 Nepal 590 730 820 890 1,020
15 Taiwan 1,070 1,020 1,010 1,010 980
16 Mexico 860 830 850 890 920
17 Ukraine 520 540 540 560 580
18 Saudi Arabia N/A 430 460 490 460
19 UK 310 320 340 350 370
20 Australia 330 340 340 350 350
21 Myanmar 210 240 240 300 340
22 Poland 300 300 300 300 300
23 Cambodia 240 330 260 260 240
24 Bangladesh 60 90 100 160 220
25 Canada 200 210 210 210 210
26 Germany 180 180 180 180 180
27 Kazakhstan 120 120 130 130 140
28 Pakistan 110 110 120 130 130
28 Singapore 120 120 130 130 130
28 Egypt 60 70 90 110 130
31 South Africa 60 90 90 100 110
31 Uzbekistan 90 100 100 110 110
33 Guatemala N/A N/A N/A N/A 80
33 Peru N/A 50 60 70 80
35 New Zealand 70 70 70 80 70
36 Czech 50 50 50 60 60
36 France 40 40 50 50 60
38 Chile N/A 10 20 20 30
38 Sweeden 0 0 20 20 30
40 Denmark 10 20 20 20 20
40 Finland 20 20 20 20 20
40 Hungary 20 20 20 20 20
40 Netherlands 20 20 20 20 20
Others 840 310 220 230 250

Unit: 1 Million Packets (Bags/Cups)
Estimated by World Instant Noodles Association (WINA)

[Notes]
*Numbers may not add up due to rounding.
*Catch-up adjustment was made in some countries and region.

Instant noodles may have little nutritional value but adding an egg, meat or vegetables can make the meal pretty wholesome. They come in all flavours, to be cooked either as soup or dry.   For soup instant noodles, my secret recipe is to add a little milk mixed with water for the nice creamy taste.

Some instant noodles do not even need cooking.  Just add hot water and leave for two minutes and you go from hungry to happy in record time. It’s the portable, hot meal that’s ideal for camping, a quick lunch at your desk, or serving up as an easy after-school snack.

There is even an instant snack noodle.  Mamee a household name that is known to many in Malaysia, the perfect snack for hungry little monsters !

mamee

There is just so much to write about this simple convenient food.  More to come ……..

Don’t tell me you have never eaten Instant Noodles.

What is your favourite?

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18 thoughts on “Instant Noodles

  1. Not I really want some instant noodles and Mammee monster 😀 Jess, do you know if they are still selling the pink packet of Maggi noodles in the first photo? I’ve been looking for it everywhere!

    • Is that pink packet the Mee Goreng? I don’t see them around NZ but maybe available in Malaysia. The popular Mee Goreng here is IndoMee. Good thing we have Mamee Monster 🙂 readily available at Pak & Save as well as some Asian grocery shops.

      • Yes, the pink Mee Goreng packet. Last time I was in Malaysia two years ago I didn’t see it at all. I’ve been hunting for them for a long, long time. Let me know if you see it anywhere 😉 In Australia, the IndoMee is very popular too – cheap and tasty.

    • Maggi is to instant noodles and that special seasoning soy sauce as well as all sorts of food like tomato sauce, chicken stocks etc etc in Malaysia. It’s almost generic to all such food years ago but these days, there are so many other brands. Sounded like instant noodles aren’t so popular where you are?

    • Favorites indeed. I love ichiban noodles too. Their packing are good size though a little too much for my lunch. My colleagues at work usually take two packs of indomee, Tristan or others in that small pack for lunch. Seems like noodles are such convenient lunch food.

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