Most Asians grew up with Instant Noodles. Instant noodles are a precooked and usually dried noodle block, sold with flavoring powder and/or seasoning oil, usually in a separate packet.
Instant noodle in typical block-like form
– Image credit http://en.wikipedia.org/wiki/Instant_noodle
Maggi instant noodles marketed by Nestle are very popular in Malaysia, where “Maggi” is synonymous with instant noodles. They are convenient meals advertised as 2 minute noodles since 1982.
In 1958, Momofuku Ando invented “CHICKEN RAMEN ™”, the world’s first instant noodle product. His achievement brought a revolution in culinary culture. In 1971, he developed “CUP NOODLE ®”, the world’s first cup-type noodle product.
Promoted by Momofuku Ando, the inventor of instant noodles, and agreed to by a number of instant noodle manufacturers around the world, IRMA (International Ramen Manufacturers Association) was launched in 1997. The purpose of the Association is to improve the quality of instant noodles and increase its consumption through the mutual exchange of information by manufacturers around the world, to discuss environmental and technical issues, and to promote mutual friendship, thereby enhancing diets worldwide and contributing to the development of the industry.
IRMA changed its name in February 2007 to “WINA (World Instant Noodles Association)” to comply with the category name “Instant Noodles,” certified as the authentic name under CODEX International Standards for Instant Noodles, which was adopted in the previous year.
Below is graph showing the Global Demand for Instant Noodles
– extracted from http://instantnoodles.org/noodles/expanding-market.html
Global Demand for Instant Noodles
|Country / Region||2009||2010||2011||2012||2013|
|1||China / Hong Kong||40,860||42,300||42,470||44,030||46,220|
|7||Republic of Korea||3,480||3,410||3,590||3,520||3,630|
Unit: 1 Million Packets (Bags/Cups)
Estimated by World Instant Noodles Association (WINA)
*Numbers may not add up due to rounding.
*Catch-up adjustment was made in some countries and region.
Instant noodles may have little nutritional value but adding an egg, meat or vegetables can make the meal pretty wholesome. They come in all flavours, to be cooked either as soup or dry. For soup instant noodles, my secret recipe is to add a little milk mixed with water for the nice creamy taste.
Some instant noodles do not even need cooking. Just add hot water and leave for two minutes and you go from hungry to happy in record time. It’s the portable, hot meal that’s ideal for camping, a quick lunch at your desk, or serving up as an easy after-school snack.
There is even an instant snack noodle. Mamee a household name that is known to many in Malaysia, the perfect snack for hungry little monsters !
There is just so much to write about this simple convenient food. More to come ……..
Don’t tell me you have never eaten Instant Noodles.
What is your favourite?