Some of us have purely personal sites where we discuss the day-to-day, while others are trying to create an online presence around our blogs or use them as a springboard for other projects. If you’re in the latter camp, you’re not just a blogger: you’re a brand.
You may never be Coca-Cola or Apple, but you can still be a brand (and use branding to grow your blog). Today, we’ll start to look at branding your blog — what it is, why you’d want to do it, and the key elements for getting started. Time to become a household name!